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TOKYO NEWS FLASH & etoy.Q3-REPORT

etoy.CORPORATION quarterly report for
etoy.INVESTORS, etoy.FANS & the press.

etoy: taking asia / twisting values.

=====================================


(2001/TOKYO/SEALAND) etoy.NEWS-FLASH:

executive summary:

-etoy.ESSAY published in "Mutations",
the new book by rem koolhaas & co.

-etoy.BRAND-ALERT: eToys.com returns.

-the etoy.CORPORATION installed its
first physical offshore data capsule
on SEALAND (the worlds smallest
sovereign principality).

-etoy.TANK14 passed japanese customs
after massive negotiations - load
cleared. tokyo branch installed. art-
opening rituals survived. a trip on
the edge of the art & gambling market.

-etoy.PACHINKO-TESTS completed /shadow
currency (etoy.FIZZLES) established.

-etoy.CREW: a total of 8 etoy.AGENTS
landed in the city of neuromancer,
pokemon & do co mo - infecting japan.

-etoy.MEETINGS are held in the opera
city tower with etoy.ADVISOR ito san &
other business and culture legends.

-successful presentations at MIT
Media Lab and MassMoCA (USA) led to
new partnerships and opportunities.

-powerful new etoy.SHAREHOLDERS got
on board in the third quarter to get
the etoy.EXPERIENCE & CODE.

-etoy.SHARES reached a 52-week high
on nov. 10th 2001: 5.04$ (626 yen).

-etoy.SPIRIT blessed(SHINTO-TEMPLE).

********

etoy - twisting values in japan:
- CAPITAL - POWER - CULTURE -

pictures: www.etoy.com/diary/2001_tokyo

********

etoy.DETAILS for Q3 2001:
=========================

nov.1st 2001: official press conference.
japan market introduction of etoy.BRAND.

etoy.VALUE-SYSTEM at NTT's ICC in Tokyo:
visit the show "CREDIT GAME" (nov.1st -
dec.24th 2001). in the opera city
building / 5th floor / hatsuday / tokyo.

http://www.ntticc.or.jp/Calendar/2001/Credit_Game/index.html

competition that makes etoy stronger:
david byrne(talking heads), manabe
namie (postpet), higasiizumi ichiro,
aida daiya, murayama hanako, kuwakubo
ryota, nishimura yoshiaki & offshore
diamonds.

call the etoy.TOKYO-BRANCH for tours:
++81 (0)90 63 46 01 40 (CELL PHONE)

*****************************

nov.2nd: etoy.CORE-AGENTS & business
affiliates training for "the worst case"
at the disaster prevention center in
ikebukuro. action & photo session with
exonemo & japanese fashion photographer
kenta ichikawa.

pictures: www.etoy.com/diary/2001_tokyo

*********************************

nov.3rd: symposium "cultural value &
economic value" panelists: joichi ito
(neoteny, president),etoy.EXECUTIVES,
hiroshi masuyama (guest curator ICC).

*********************************

rem koolhaas' new book: "Mutations"
with etoy contribution by advisor
and www.netzwissenschaft.de founder
dr. reinhold grether: "Breakthrough
to the World Code", (barcelona:
actar 2001) hits the theory market.

http://www.netzwissenschaft.de/toywar/break.htm

*********************

Q3 2001 risk factors:
=====================

1. etoy.BRAND-ALERT: exactly as
predicted by our global brand-advisors
and lawyers the eToys.com brand is
back for the holiday season 2001:

http://www.digitalcoastweekly.com/issues/dcw11052001.html#Headline5287

"The brand is incredibly strong"
(KBToys.com VP of product development
and marketing Scott K. Wilder)

that's why the etoy.LAWYERS keep an
eye on the case. not because etoy
tries to reproduce TOYWAR on the
back of a rotten corporate structure
as some disoriented net-art analysts
speculated last spring when etoy
announced it's post-toywar protection
plan in a reuters article. etoy is
required to report risks and legal
operations to its shareholders as
every company that offers stock.

"simplicity is a marketing strategy.
complexity is our trade secret.
reality is what we generate. etoy"


2: art world conflicts

success still attracts corporate
enemies. disappointed investors who
lost too much money on put options,
zombies from the past and boulevard
journalists desperately trying to
profit from the etoy.BRAND-VALUE.

etoy.LEGAL-AFFAIRS is permanently
analyzing the situation and prepared
to protect the brand and members.
everybody is allowed to challenge
the etoy.CONCEPT. etoy reserves the
right to question defamation and
fraud in court. etoy.KUBLI: "we are
used to it and ready to argue about
our goals, values, style and the
crew. we just got the latest and
most beautiful silk ties from
fabric frontline: a great outfit
for a heavy legal battle".

NOTE: etoy doesn't attack companies
or individuals to have fun. if the
etoy.BRAND gets attacked or if
simple minded businessmen want to
profit or destroy the special
etoy.VALUE they deserve the full
show. the etoy.CORPORATION is as
aggressive as a crazy bee when it
comes to the etoy.CULTURAL-ASSETS.

*********************************


we look forward to change your
perspective on global capitalism,
culture, values and lifestyle.

etoy - the corporation that would
kill for art - but not for money.

yoroshiku
onegai
shimasu,

etoy.AGENTS in JP: etoy.MONOROM(IDENTITY)
etoy.STAMBERGER(DATA BASE), etoy.ZAI(CEO)
etoy.GRAMAZIO(PRESIDENT).

offshore: etoy.KUBLI(LAW), etoy.ZAK(USA)
etoy.FISCHL(CTO) & etoy.ZACH(LOGICS)

JP-FREELANCE-AGENTS: etoy.MIR(ARCHITECT)
STYRO2000(CODE, DEVICES & ELECTRONICS)

--CONTROVERSIAL AND PART OF THE GAME--
-----------CAPITAL & POWER------------
OUR MAIN SPONSORS: CREDIT SUISSE & NTT
......................................

OUR LOCAL PARTNERS & PRODUCTION TEAM:
*************************************
nussli-san (CULTURE & TRANSLATIONS)
markus boeniger(LOGISTICS&SHIPPING)
shiho fukuhara(PACHINKO MANAGEMENT&
TRANSLATIONS) yuki watanabe(TRANSL.)
roger handermann(FASHION) max rhyner
ishikawa & tsurumaru (TECHNOLOGY)
masato toku & funabe san(PACHINKO)
tomoe & azko, mariana & tetsu
hiroko &haydon(TOKYO ACCOMMODATION)
kenta ichikawa, nobutomo chiba &
nakagawa michio (PHOTO SHOOTINGS)
nemies(rendering and p.r. grenades)
yae&sembo /exonemo(networking&fun)
vera zai & gertrud von wyl(SUPPORT)
yoko takahashi & sota (CONNECTIONS)
chris hart(BANNERS & CORP.STYLE)
shinoda, nakashima & okada (PRESS)
ashikawa san(SALES)& ICCnavigators

masuyama san (CURATOR/INVITATION)
joi ito (MASSIVE SUPPORT & ADVICE)
takemura sensei (CHINA MARKET)
tomoe sanada (etoy.JAPAN-SUPPORT)
ICC CREW /especially: gogota san!

thanks to postmasters, MassMoCA
MIT media lab (things that think)
walter stulzer, museum f.komm.bern
walter ruegg, douglas rushkoff
havenco, suzy meszoly, dj spooky
knuesel san, sirikit amann, farner
pr, calc / BIG Torino, landwehr san
our japanese friends kenji & mari
florian gaeng & reinhold grether
alan & neil gershenfeld, cell/66b

etoy.SPONSORS: airflow, defekt,
fabric frontline, DIN15, neoteny,
migros, the thing new york, ehag,
museum fuer gestaltung zurich,
sun microsystems, atnet & qwest

CREDIT SUISSE - FIRST BOSTON AND
NIPPON TELEGRAPH AND TELEPHONE CORP.


THANK YOU FOR YOUR TRUST & SUPPORT!

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