bg



STATUS REPORT: etoy vs. eToys

the last status conference in la (january 10, 2000) did
not bring any spectacular news. eToys did not drop the
lawsuit and did not even reinstall the dns root entries
of etoy.com... we expected this to happen. we don't need
to hear them talking about a misunderstanding and our
wrong style of negotiation. not at all!

still: some positive developments were reported by our
lawyers. ...etoy is sceptical till we know that eToys
sends other people to negotiate than the ones who tried
to destroy the art work and infrastructure of the
etoy.CORPORATION.

to SPECIAL.agents & etoy.FRIENDS world wide!
***************************************

thank you for your support! you helped a lot! the
e-commerce giant eToys had to move backwards during
the last weeks... step by step.

this is the result of your efforts!

the eToys stock crashed from $ 67 (on the day of the
injunction against etoy) to under $20 (initial price)
this week: pr damage, legal problems, confusion and
agression are not good to sell plastic toys.

you can read more than 100 articles on their fight
against etoy in the TOYWAR.newsroom or in the press
articles scattered on the TOYWAR.battlefiels around
the world...(called: war reports) learn more about
TOYWAR! make conntact to a registred player on the
TOYWAR.front-page... trained TOYWAR.agents will
help you.

--------------------------------------------------------------------

during the last two weeks we got many emails from
people who help to protect the etoy.ART-BRAND.
some of you sent emails with concerns about the
etoy.MEDIA-STRATEGY. others are desperately waiting
for further TOYWAR.orders.

here is our first suggestion after a silent period:

we had to give our lawyers room to get things
together and to convince the court about the fact
that we are not just jerks trying to molest
innocent children with confusing images and
etoy.SHARES. they urged us to stop press
communication and further pressure. the deal
was to do this for 2 weeks! now it's time to
inform you about the situation...

our lawyers did a great job and forced the other
side to understand that we are serious about our
goal to get back the etoy.com domain. etoy
announced a 10 years battle till the end of the
legal system if this is what eToys wants.

at the same time etoy used the attention gap to
established TOYWAR.troops around the globe:
more than 800 etoy.TOY-AGENTS build an permanent
media army of journalists, friends, artists,
security

experts, spies, media activists, djs and lawyers
who observe the enemy 24 hours a day! every move
and promotion statement is scanned and discussed
in our internal TOYWAR.system. eToys needs to
know that there is no chance to cheat or to turn
this into a minor misunderstanding about numbers
and ways to negotiate. THEY WENT TOO FAR. AND
NONE TRUSTS THEM TILL: www.etoy.com is back on
the net and till the etoy.SHARES are legalized!

TOYWAR.com keeps up pressure! there is no reason
to deactivate the tools we established till we
have a clear situation and till the damage eToys
caused is reversed.

on wendsday we transferred 5 etoy.SHARES (etoy.POINTS
in TOYWAR) to every soldier (5% of the 64.000
TOYWAR.shares). to reward beta testing and solidarity.
(check your TOYWAR.portfolio !)

---HOW CAN YOU HELP ON THIS LEVEL?---

... we enter the war of nerves ...

don't believe the propaganda! it only looks like
there is no war anymore! the etoy.com domain is
still on hold. nothing really happened.

but stay calm. we don't need to drop atomic
toy-bombs at the moment. we don't want to destroy
our attorney's work. the enemy just has to know
that we are still prepared.

that's the mission at the moment:

*YOU HAVE TO OBSERVE eToys AND REPORT THINGS IN
YOUR PERSONAL TOYWAR.briefcase or by using the
MEDIA-TOY-BOMB tool (marked with the etoy.SAW logo)
INFORM YOUR PERSONAL TROOP AND MEDIA-TOYS ABOUT
YOUR WILLINGNESS TO FIGHT IF THERE ARE FURTHER
PROBLEMS CAUSED BY eToys.

*YOU HAVE TO BUILD A RESISTANCE PAGE AND (OR IF
YOU ALREADY HAVE ONE: ) UPLOAD IT TO THE
TOYWAR.battlefields. there are already more than
250 resistance pages out there: telling the story
of this lawsuit and informing people about TOYWAR.com.

*WE ALSO NEED ALL THE ONLINE PRESS ARTICLES
PUBLISHED ABOUT THIS TOPIC (YOU FIND PRESS
UPLOAD BUTTONS ON THE BATTLEFIELDS AS WELL).

you get etoy.SHARES in return for all those activities.

BUT THE MOST IMPORTANT MISSION IS:
the TOYWAR.army has to keep up direct pressure
till we know that the other side is really
dropping this lawsuit and not just talks about it!

THEREFORE WE CALL YOU TO SEND MESSAGES TO eToys
AGAIN: TELL THEM TO REINSTALL THE etoy DNS
IMMEDIATELY, TO LEGALIZE etoy.SHARE AND TO FIRE THE
RESPONSIBLE PEOPLE WHO THOUGHT THEY CAN JUST
BULLDOZE OTHERS FROM THE NET!

we should all let them know that we are prepared
to attack them if they try to manipulate the
situation! otherwise they think you turned away
after eToys offered to reduce pressure.

TELL THEM THAT YOU DON'T ACCEPT PROPAGANDA!
JUST FACTS! USE THE BUSINESS-TOY-BOMB FUNCTION
ON TOYWAR TO SEND THIS MAILS AND GET SHARES
(etoy.POINTS in the us) IN RETURN FOR GOOD MESSAGES.
YOU FIND THE TOOL ON THE OFFICIAL BATTLEFIELDS.

please: don't mess around. just tell them that you
are ready to fight if they don't stop this lawsuit
now.

WE ARE PRETTY CLOSE ! HELP US PROTECT THE
etoy.BRAND AND BECOME A SHAREHOLDER !

thanks for your services!
signed: TOYWAR.crisiscontrol / etoy.BOARD

ps: more comfortable fighting now possible!
new battlefields added. discover further
functions & tools (f.e. TOYWAR.radar!)

after a 7 days beta test period with pioneers
TOYWAR.com is now prepared to accept further
agents. outsiders can apply by asking registered
players for access (on the front page).

---------------------------------------------
unsubscribe@toybomb.com

 Permalink

Comments

No new comments allowed (anymore) on this post.
etoy.com twisting values since 1994